Tag Archives: storytelling

Luke Skywalker’s resume

“Mister Skywalker, can you explain the gap between your tenure as a General in the Rebel Alliance and when you launched the Jedi Temple on Coruscant? And while your accomplishments as a Lieutenant Commander are impressive, is it true you received the promotion from your sister?” Clearly, this is a silly example of the limitations […]

Does your resume suffer from TL;DR?

TL;DR has become a part of the digital lexicon as feedback that a comment, post, or article was “Too Long” and thus the audience “Didn’t Read”. While this cheeky acronym can often come off a little harsh, the sentiment has value. In order to keep a reader’s attention, your story must be concise and compelling. This […]

What do you have in common with shampoo? Positioning can help market you too.

Positioning has been a building block of successful marketing since Trout and Ries promoted the strategy nearly 50 years ago. The idea is simple. Establish a position in the minds of consumers relative to how your product or service is differentiated from your competitors, thereby making your offering more memorable and the “owner” of those […]

Successful companies hire the best people, not the best resumes

You’ve probably heard “Successful companies hire the best people, not the best resumes.” It makes sense. Companies want to know you can perform the functional duties of the job AND you’re someone they’d want to work with. Qualities such as integrity, collaboration, dependability, resilience and empathy are correlated with high-performing teams and are the building blocks […]

Will recruiters spot your biggest accomplishments?

You’re great at what you do. Heck, you probably have awards and achievements to prove it. The year you earned “top teacher” in your school district. Or the time you changed a business process that saved your company six figures. Or when the innovative ad campaign you led was acknowledged for creative excellence. But what […]

You were born to run

It took J.K. Rowling five years to complete Harry Potter and the Philosopher’s Stone, the first installment of arguably the most beloved fiction of its generation. Bruce Springsteen toiled over lyrical edits to the freedom anthem Born to Run for over six months. Creating something that reflects who you are can take time, and is […]

Happily ever after — how to tell your best story

The art of storytelling has received a lot of attention recently. And while most of us know great stories when we hear them, when asked to tell our own, we often get stuck after “Once upon a time…” Persuasive storytelling begins with identifying the action you want your audience to take, the feeling you want […]

Video is worth 1.8 million words

“Video is worth 1.8 million words.” Almost a decade ago communications expert and Forrester Research analyst James McQuivey proposed that provocative valuation backed by a simple equation: 1,800,000 words = (a picture is worth 1,000 words) x (video at 30 frames per second) x (60 seconds in a minute) The idea behind McQuivey’s proclamation was […]

What story are recruiters hearing?

Six seconds. A few years ago a study came out stating recruiters spend – on average – six seconds with your resume. Now, that’s an average. If you pass the sniff test, you’ll certainly earn more attention. The point is, recruiters make quick decisions about whether you’re worth pursuing. If they see anything that gives […]