Tag Archives: recruiters

What do you have in common with shampoo? Positioning can help market you too.

Positioning has been a building block of successful marketing since Trout and Ries promoted the strategy nearly 50 years ago. The idea is simple. Establish a position in the minds of consumers relative to how your product or service is differentiated from your competitors, thereby making your offering more memorable and the “owner” of those […]

Successful companies hire the best people, not the best resumes

You’ve probably heard “Successful companies hire the best people, not the best resumes.” It makes sense. Companies want to know you can perform the functional duties of the job AND you’re someone they’d want to work with. Qualities such as integrity, collaboration, dependability, resilience and empathy are correlated with high-performing teams and are the building blocks […]

Will recruiters spot your biggest accomplishments?

You’re great at what you do. Heck, you probably have awards and achievements to prove it. The year you earned “top teacher” in your school district. Or the time you changed a business process that saved your company six figures. Or when the innovative ad campaign you led was acknowledged for creative excellence. But what […]

Resumes are for robots

OK, that may be a bit dramatic. Resumes play an integral role in matching employee talent with organizational need. But technology has radically changed the way resumes are written and “read”. Driven by efficiency, companies use artificial intelligence to surface resumes that possess specific keywords and phrases. Because of this, we tailor our resume content […]