Tag Archives: personal branding

Don’t wait until next year. Get cracking on those resolutions today.

The holiday season brings with it the close of the current year and the promise and possibilities of the next. It’s a time for reflection and resolutions for self-improvement. Eat more veggies. Read more. Volunteer. Learn to play guitar. Call mom. While a spankin’ new calendar provides a clear starting point for your best intentions, […]

Up your LinkedIn game with a personal branding video

With more than 530 million users worldwide, LinkedIn has become the de-facto platform for networking and getting the latest news from thought leaders, companies, and professional interest groups. Recruiters also see LinkedIn as an invaluable tool as it gives them access to talent for openings they’re looking to fill. Because of this, it’s important to […]

What do you have in common with shampoo? Positioning can help market you too.

Positioning has been a building block of successful marketing since Trout and Ries promoted the strategy nearly 50 years ago. The idea is simple. Establish a position in the minds of consumers relative to how your product or service is differentiated from your competitors, thereby making your offering more memorable and the “owner” of those […]