Tag Archives: job search

Don’t wait until next year. Get cracking on those resolutions today.

The holiday season brings with it the close of the current year and the promise and possibilities of the next. It’s a time for reflection and resolutions for self-improvement. Eat more veggies. Read more. Volunteer. Learn to play guitar. Call mom. While a spankin’ new calendar provides a clear starting point for your best intentions, […]

Luke Skywalker’s resume

“Mister Skywalker, can you explain the gap between your tenure as a General in the Rebel Alliance and when you launched the Jedi Temple on Coruscant? And while your accomplishments as a Lieutenant Commander are impressive, is it true you received the promotion from your sister?” Clearly, this is a silly example of the limitations […]

What do you have in common with shampoo? Positioning can help market you too.

Positioning has been a building block of successful marketing since Trout and Ries promoted the strategy nearly 50 years ago. The idea is simple. Establish a position in the minds of consumers relative to how your product or service is differentiated from your competitors, thereby making your offering more memorable and the “owner” of those […]

This is no time to be humble

Early on, my parents ingrained in me the importance of being humble. Don’t seek the limelight. Promote others’ value and contributions above your own. If you’ve done something worthy of recognition, accolades will eventually come. While those tenets of character have helped me build lasting relationships in and outside of the workplace, I came to […]

Will recruiters spot your biggest accomplishments?

You’re great at what you do. Heck, you probably have awards and achievements to prove it. The year you earned “top teacher” in your school district. Or the time you changed a business process that saved your company six figures. Or when the innovative ad campaign you led was acknowledged for creative excellence. But what […]

Resumes are for robots

OK, that may be a bit dramatic. Resumes play an integral role in matching employee talent with organizational need. But technology has radically changed the way resumes are written and “read”. Driven by efficiency, companies use artificial intelligence to surface resumes that possess specific keywords and phrases. Because of this, we tailor our resume content […]

You were born to run

It took J.K. Rowling five years to complete Harry Potter and the Philosopher’s Stone, the first installment of arguably the most beloved fiction of its generation. Bruce Springsteen toiled over lyrical edits to the freedom anthem Born to Run for over six months. Creating something that reflects who you are can take time, and is […]

You are more than a product

You are a product. As cold and unappealing as that sounds it’s true. Of course employers see you as a person too, but they look at you as someone who produces “benefits” for their company. When recruiters read your resume, they’re assessing your ability to deliver these benefits the same way a consumer would consider […]

What story are recruiters hearing?

Six seconds. A few years ago a study came out stating recruiters spend – on average – six seconds with your resume. Now, that’s an average. If you pass the sniff test, you’ll certainly earn more attention. The point is, recruiters make quick decisions about whether you’re worth pursuing. If they see anything that gives […]