Category Archives: Recruiting

Up your LinkedIn game with a personal branding video

With more than 530 million users worldwide, LinkedIn has become the de-facto platform for networking and getting the latest news from thought leaders, companies, and professional interest groups. Recruiters also see LinkedIn as an invaluable tool as it gives them access to talent for openings they’re looking to fill. Because of this, it’s important to […]

What do you have in common with shampoo? Positioning can help market you too.

Positioning has been a building block of successful marketing since Trout and Ries promoted the strategy nearly 50 years ago. The idea is simple. Establish a position in the minds of consumers relative to how your product or service is differentiated from your competitors, thereby making your offering more memorable and the “owner” of those […]

Successful companies hire the best people, not the best resumes

You’ve probably heard “Successful companies hire the best people, not the best resumes.” It makes sense. Companies want to know you can perform the functional duties of the job AND you’re someone they’d want to work with. Qualities such as integrity, collaboration, dependability, resilience and empathy are correlated with high-performing teams and are the building blocks […]

This is no time to be humble

Early on, my parents ingrained in me the importance of being humble. Don’t seek the limelight. Promote others’ value and contributions above your own. If you’ve done something worthy of recognition, accolades will eventually come. While those tenets of character have helped me build lasting relationships in and outside of the workplace, I came to […]

Will recruiters spot your biggest accomplishments?

You’re great at what you do. Heck, you probably have awards and achievements to prove it. The year you earned “top teacher” in your school district. Or the time you changed a business process that saved your company six figures. Or when the innovative ad campaign you led was acknowledged for creative excellence. But what […]

Resumes are for robots

OK, that may be a bit dramatic. Resumes play an integral role in matching employee talent with organizational need. But technology has radically changed the way resumes are written and “read”. Driven by efficiency, companies use artificial intelligence to surface resumes that possess specific keywords and phrases. Because of this, we tailor our resume content […]

You are more than a product

You are a product. As cold and unappealing as that sounds it’s true. Of course employers see you as a person too, but they look at you as someone who produces “benefits” for their company. When recruiters read your resume, they’re assessing your ability to deliver these benefits the same way a consumer would consider […]

Video is worth 1.8 million words

“Video is worth 1.8 million words.” Almost a decade ago communications expert and Forrester Research analyst James McQuivey proposed that provocative valuation backed by a simple equation: 1,800,000 words = (a picture is worth 1,000 words) x (video at 30 frames per second) x (60 seconds in a minute) The idea behind McQuivey’s proclamation was […]

What story are recruiters hearing?

Six seconds. A few years ago a study came out stating recruiters spend – on average – six seconds with your resume. Now, that’s an average. If you pass the sniff test, you’ll certainly earn more attention. The point is, recruiters make quick decisions about whether you’re worth pursuing. If they see anything that gives […]