Category Archives: Job Search

Don’t wait until next year. Get cracking on those resolutions today.

The holiday season brings with it the close of the current year and the promise and possibilities of the next. It’s a time for reflection and resolutions for self-improvement. Eat more veggies. Read more. Volunteer. Learn to play guitar. Call mom. While a spankin’ new calendar provides a clear starting point for your best intentions, […]

Luke Skywalker’s resume

“Mister Skywalker, can you explain the gap between your tenure as a General in the Rebel Alliance and when you launched the Jedi Temple on Coruscant? And while your accomplishments as a Lieutenant Commander are impressive, is it true you received the promotion from your sister?” Clearly, this is a silly example of the limitations […]

Up your LinkedIn game with a personal branding video

With more than 530 million users worldwide, LinkedIn has become the de-facto platform for networking and getting the latest news from thought leaders, companies, and professional interest groups. Recruiters also see LinkedIn as an invaluable tool as it gives them access to talent for openings they’re looking to fill. Because of this, it’s important to […]

What do you have in common with shampoo? Positioning can help market you too.

Positioning has been a building block of successful marketing since Trout and Ries promoted the strategy nearly 50 years ago. The idea is simple. Establish a position in the minds of consumers relative to how your product or service is differentiated from your competitors, thereby making your offering more memorable and the “owner” of those […]

This is no time to be humble

Early on, my parents ingrained in me the importance of being humble. Don’t seek the limelight. Promote others’ value and contributions above your own. If you’ve done something worthy of recognition, accolades will eventually come. While those tenets of character have helped me build lasting relationships in and outside of the workplace, I came to […]

Will recruiters spot your biggest accomplishments?

You’re great at what you do. Heck, you probably have awards and achievements to prove it. The year you earned “top teacher” in your school district. Or the time you changed a business process that saved your company six figures. Or when the innovative ad campaign you led was acknowledged for creative excellence. But what […]

Resumes are for robots

OK, that may be a bit dramatic. Resumes play an integral role in matching employee talent with organizational need. But technology has radically changed the way resumes are written and “read”. Driven by efficiency, companies use artificial intelligence to surface resumes that possess specific keywords and phrases. Because of this, we tailor our resume content […]

You were born to run

It took J.K. Rowling five years to complete Harry Potter and the Philosopher’s Stone, the first installment of arguably the most beloved fiction of its generation. Bruce Springsteen toiled over lyrical edits to the freedom anthem Born to Run for over six months. Creating something that reflects who you are can take time, and is […]

Happily ever after — how to tell your best story

The art of storytelling has received a lot of attention recently. And while most of us know great stories when we hear them, when asked to tell our own, we often get stuck after “Once upon a time…” Persuasive storytelling begins with identifying the action you want your audience to take, the feeling you want […]

Video is worth 1.8 million words

“Video is worth 1.8 million words.” Almost a decade ago communications expert and Forrester Research analyst James McQuivey proposed that provocative valuation backed by a simple equation: 1,800,000 words = (a picture is worth 1,000 words) x (video at 30 frames per second) x (60 seconds in a minute) The idea behind McQuivey’s proclamation was […]